[vc_row css=”.vc_custom_1548289356400{background-color: #bcbcbc !important;}”][vc_column][vc_single_image image=”4881″ img_size=”full” alignment=”center”][vc_column_text css=”.vc_custom_1753495154330{padding-right: 19px !important;padding-left: 19px !important;}”]Just like you want to have a relationship with your customers, your banker wants to have a relationship with you. In this chapter I discuss the role of appreciation and gratitude in building a solid working relationship with your banker.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=””]
Chapter 8: Express Appreciation
Bankers, more so than ever before, especially since the great downturn, are interested in building relationships with their clients. They are not much different than you the business owner who understands that your business is about people and the relationship you have with your customers and clients.
Your banker is an important partner in your business and should be treated as such. One of the best strategies you can have for your business is to have a great working relationship with your banker, and that takes effort on your part. It may be necessary to interview a number of banks and bankers in order to find the right fit for you, your business, and your industry. A banker that understands you and your industry, one who understands and is willing to support your organization, can be a genuine asset. It is your responsibility to treat this relationship with your banker as one that is not solely about the money right now. By investing in a long-term relationship with your banker, you are investing in the long-term health of your business.
The more that your banker understands you and your business the lower the risk is for him or her. Having an excellent relationship with your banker also means you are not switching banks for a quarter or half basis point. You are putting value on the relationship and not just the finance charges and interest rates. Think of your ideal customer or client. Do you want them switching vendors over a few cents or dollars after you have worked hard to build a great relationship? I think not. Bankers are no different.
I do not want to discredit the big banks, but after working with small to mid-market companies for many years, I prefer the small to mid-market banks. I have found that with the big banks it is difficult to get to know your banker because they seem to churn through people. You can establish a relationship with your local branch and return a few months later and find that the individual you were working with has moved on; now you have start over educating the new banker. All of the bankers I interviewed have been with their small to mid-market branch for many years, creating lasting relationships with their customers. They are usually involved in the local community in some way and often attend local networking events. This is the kind of banker you are looking for.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]
Make Your Banker Happy
10 Keys to Unlocking a Good Relationship with Your Banker
The various aspects of your business are like links in a chain, and your banker serves as one of those links. Because any chain is only as strong as its weakest link, it’s vital to develop an excellent working relationship with your banker, even to the point where your banker is a trusted advisor. In this book, a leading consultant who helps his clients generate dramatic results you will show you the keys to unlocking a good relationship with your banker.
As a business owner, your relationship with your banker is essential to your success. Follow our series on the website and get your desktop reference copy from Amazon.[/vc_column_text][vc_single_image image=”4854″ img_size=”full” alignment=”center”][vc_column_text]
[/vc_column_text][/vc_column][/vc_row]
--- END POST ---