Gary Furr reads the seventh chapter of his book, It’s Not Hard, It’s Business. Listen as he explains the importance of focus on specific key elements of your business.

What you will learn in this podcast:

• The high cost of distraction
• What being intensely focused means
• How to increase your focus to maximize your results

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Your business requires focused discipline in order to grow and thrive. Listen as Gary Furr reads the eighth chapter of his book, It’s Not Hard, It’s Business.

What you will learn in this podcast:

• That discipline can deliver results
• To stop dabbling and get serious
• To use a calendar to help you stay disciplined

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Gary Furr reads the ninth chapter of his book, It’s Not Hard, It’s Business. Learn the importance of tracking your business metrics and doing it effectively.

What you will learn in this podcast:

• That your business has scoreboards that tell you how your business is doing
• Why learning the language of business will help you to succeed
• How to use the P&L, balance sheet, and cash flow projection to help you manage the numbers

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Listen as Gary Furr reads the sixth chapter of his book, It’s Not Hard, It’s Business, and learn how to accurately gauge the success of your business.

What you will learn in this podcast:

• That net income on the bottom of the P&L is not cash
• To develop a rolling cash flow projection that will help you see the movement of cash in and out of your business
• That metrics help you to see what is going on and to ask better questions in order to make better decisions

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Your banker is critical to the success of your business, and the time to get to know them is well before you’re actually facing trouble. Listen as Gary Furr reads the eleventh chapter of his book, It’s Not Hard, It’s Business.

What you will learn in this podcast:

• That bankers are interested in your success
• Why bankers want you to understand and pay attention to the numbers
• How to invest in a relationship with your banker

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Many businesses operate in tax-avoidance mode, but this is a short-term strategy with long-term negative effects. Listen as Gary Furr reads the twelfth chapter of his book, It’s Not Hard, It’s Business.

What you will learn in this podcast:

• That your business should be focused on wealth creation, not tax-avoidance
• About the profoundly negative impact that avoiding taxes has on your business
• How to focus on maximizing after-tax revenue

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It’s a common belief that focusing on getting new customers is the most effective way to grow a business— but it is also the costliest way to grow a business. Listen as Gary Furr reads the thirteenth chapter of his book, It’s Not Hard, It’s Business.

What you will learn in this podcast:

• About three very effective ways to grow your business
• That getting new customers costs more than keeping the customers you have
• That getting rid of problem customers is a way to grow your business

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What got you started in business may be not be what it takes to get to a new level. As your business grows, so does its complexity and so should your skill set. Listen as Gary Furr reads the fourteenth chapter of his book, It’s Not Hard, It’s Business.

What you will learn in this podcast:

• To start thinking differently in order to grow your business
• That documented systems and processes are necessary, especially as your business grows
• About your accountability for results and holding your staff and employees accountable for results

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