Author name: Gary Furr

Are you struggling to survive in your business?

| Business Finance Banking

Many businesses are currently struggling to survive as a result of the pandemic. Often there are many reasons for this condition but one of the most important is the lack of adequate cash flow. Without cash your business is destined to struggle and eventually die.

There are only four ways to get cash in your business.

  1. Cash from sales
  2. Cash from borrowing
  3. Cash from investment
  4. Cash from the sales of assets

The best way to sustain your business is to generate cash from sales because eventually you will run out of both investment cash and your ability to borrow. Furthermore, cash from borrowing and sometimes investment will create a debt on your balance sheet, and the repayment of the interest and principal on the loan or investment is a use of cash that will reduce your available cash for operations.

Want to improve your cash flow and go from surviving to thriving in your business? Give us a call and learn how we have helped companies improve cash flow up to 855% in less than a year and during a pandemic. The call is free, and you will come away with something of value to help you in your business.   503-312-3145

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Get to Know Your Banker

| Its Not Hard Its Business Book Videos

Get to Know Your Banker
Your banker is critical to the success of your business. The time to get to know your banker is not when you are in trouble. That’s too late. A good relationship with your banker can help you navigate the inevitable difficult times in business.

What You Will Learn

  • That bankers are interested in your success
  • Why bankers want you to understand and pay attention to the numbers
  • How to invest in a relationship with your banker

Start your journey to future success. Watch the eleventh chapter of It’s Not Hard, It’s Business.

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Your Business Runs on Cash Flow

| Its Not Hard Its Business Book Videos

Your Business Runs on Cash Flow
If you do not have cash flow, you do not have a business. Inadequate cash flow is like Kryptonite to Superman—it will kill your business. Tracking the movement of cash in and out of your business is critical to your success.

What You Will Learn

  • That net income on the bottom of the P&L is not cash
  • To develop a rolling cash flow projection that will help you see the movement of cash in and out of your business
  • That metrics help you to see what is going on and to ask better questions in order to make better decisions

Start your journey to future success. Watch the tenth chapter of It’s Not Hard, It’s Business.

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The Importance of Business Metrics

| Its Not Hard Its Business Book Videos

The Importance of Business Metrics
Numbers drive everything in your business, and without a complete understanding of them, you really do not know how your business is doing. It’s like thinking that you have a full tank of gas when really you only have a quarter tank.

What You Will Learn

  • That your business has scoreboards that tell you how your business is doing
  • Why learning the language of business will help you to succeed
  • How to use the P&L, balance sheet, and cash flow projection to help you manage the numbers

Start your journey to future success. Watch the ninth chapter of It’s Not Hard, It’s Business.

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A Focus on Following Your Course

| Its Not Hard Its Business Book Videos

A Focus on Following Your Course
The word discipline often gets a bad rap. I am not talking about discipline as punishment but the discipline to remain focused and stay the course you have mapped out.

What You Will Learn

  • That discipline can deliver results
  • To stop dabbling and get serious
  • To use a calendar to help you stay disciplined

Start your journey to future success. Watch the eighth chapter of It’s Not Hard, It’s Business.

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Maximum Focus, Minimum Distraction

| Its Not Hard Its Business Book Videos

Maximum Focus, Minimum Distraction
With a vision in place and a map to navigate, you need to intensely focus on the plan of action, your 90-day goals. People underestimate the power of intense focus and minimize the negative impact of distraction.

What You Will Learn

  • The high cost of distraction
  • What being intensely focused means
  • How to increase your focus to maximize your results

Start your journey to future success. Watch the seventh chapter of It’s Not Hard, It’s Business.

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Keep the Pressure on the Yoke

| Podcast

Keep the Pressure on the YokeAs we change directions within our businesses intentionally or due to a response to the recent pandemic, it is imperative that we keep the pressure on the yoke to sustain that new direction or your business will go back to the way it was due to momentum.

What you will learn in this podcast:

  • The change in the business environment due to the pandemic may require you to change direction within your business
  • We must stay focused and keep the pressure on the organization until the new direction is sustained
  • If we don’t keep the pressure eon, the business will go back to business as usual or the status quo

Listen on iTunes

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | RSS

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Map Out Your Plan of Action

| Its Not Hard Its Business Book Videos

Map Out Your Plan of Action
It is common for organizations to create a vision yet fail to execute it because business owners are busy running day-to-day operations. Having a map of how you will achieve your vision guides you from where you are to where you want to go.

What You Will Learn

  • That any journey starts with where you are currently
  • To create a map to navigate your journey to the future
  • To break down your journey into 90-day increments

Start your journey to future success. Watch the sixth chapter of It’s Not Hard, It’s Business.

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Is the Sky Falling? Getting Back to Business Fundamentals

| Podcast

Is the Sky Falling? Getting Back to Business FundamentalsEvery business has been affected by the pandemic, but the sky is not falling if you have been paying attention to the fundamentals of business success. Listen as Gary explains twelve fundamentals of business success that every business owner needs to be paying attention to.

What you will learn in this podcast:

  • If your business was not executing on the fundamentals of business pre-pandemic you are most likely in deep trouble.
  • Even if you were following the fundamentals pre-pandemic you may need to reevaluate your business processes
  • Now more than ever it’s time to focus on the fundamentals of business success

Listen on iTunes

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | RSS

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Starting and Sustaining a Business | Interview Podcast with Kevin Clouser

| Videos Webinars Speaking Engagements

Starting and Sustaining a Business | Interview Podcast with Kevin Clouser

There are some key fundamentals in order to start and sustain a successful business. Listen to an interview with Clouser on Business and Gary Furr discussing his book, It’s Not Hard, It’s Business.

What You Will Learn

  • Mindset is critical to your success
  • You must have a strategy for your business and it’s not hard to create one
  • Strategy is not vision
  • You must know and understand your numbers

On this podcast, Gary Furr discusses some key fundamental tools to use to have a successful business with Kevin Clouser. Using It’s Not Hard, It’s Business as a guideline, they discuss several of the ten (10) Keys to Revenue Growth as outlined in his book.

Why does a business owner’s or management mindset matter? How do numbers drive the business? What are some common measurements on the decision maker’s dashboard? Tune in to learn these answers and other important strategies in growing a successful business.

To learn more, check out and subscribe to both Gary Furr’s and Kevin Clouser’s podcasts on iTunes:

Clouser on Business

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Gary Furr Turning Complexity into Simplicty

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