Have you ever decided to take a trip but not planned any destination? I have yet to meet someone who has. Yet business owners frequently lack a clear sense of their business’s destination, and fewer still have put it in writing.
EXPERT TIP | Gary Furr, Organizational Development Consultant:
As a business owner, you must know where you are going and where you want to end up. Without clear direction, you are likely to meander around, never fully achieving the success you are looking. Creating a vision of the future gives you and your organization purpose. How will you recognize success unless you define what that looks like for you?
When is the last time you stepped back from your business to take a hard look at where you are right now? Set aside some time in your calendar to evaluate where you are. When you do it, be honest. There is no value in lying to yourself. Why is this assessment so crucial? Because you need to know your starting point to be able to make a plan to reach your goal.
To accompany this assessment, you will need a vision. That is your destination. Once you have a current location and a destination, you can plan how to get from A to B. Read more about this in my book It’s Not Hard, It’s Business.
With over 40 years of C-level business experience and an MBA in organizational development, I am uniquely qualified to help you achieve success in your business. Give me a call to set up a free consultation: 503-312-3145.
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