Author name: Gary Furr

Focus Means Power – It’s Not Hard It’s Business 07

07 - Focus Means Power

Gary Furr reads the seventh chapter of his book, It’s Not Hard, It’s Business. Listen as he explains the importance of focus on specific key elements of your business.

What you will learn in this podcast:

  • The high cost of distraction
  • What being intensely focused means
  • How to increase your focus to maximize your results

 Listen on iTunes

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Map Your Course – It’s Not Hard It’s Business 06

06 - Map Your Course

Listen as Gary Furr reads the sixth chapter of his book, It’s Not Hard, It’s Business, and learn the importance of visualizing the path to a expanding your business.

What you will learn in this podcast:

  • That any journey starts with where you are currently
  • To create a map to navigate your journey to the future
  • To break down your journey into 90-day increments

 Listen on iTunes

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Choose Your Direction – It’s Not Hard It’s Business 05

05 - Choose Your Direction

Your business needs to have a clear direction in mind in order for it to succeed. Listen as Gary Furr reads the first chapter of his book, It’s Not Hard, It’s Business.

What you will learn in this podcast:

  • How to decide where you want to be in the future
  • That working backwards is the key to creating a compelling vision
  • The value of putting your plans in writing

 Listen on iTunes

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Strategy Counts – It’s Not Hard It’s Business 04

04 - Strategy Counts

Gary Furr reads the fourth chapter of his book, It’s Not Hard, It’s Business. Listen to learn the importance of a proper strategy in growing your business.

What you will learn in this podcast:

  • That effective strategy relies on identifying needs
  • Most customers will not pay to have a non-need fulfilled
  • Businesses need to be organized to meet needs in the most efficient and effective manner possible

 Listen on iTunes

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Mindset Matters – It’s Not Hard It’s Business 03

The mindset you have when approaching your business can be all the difference. Listen as Gary Furr reads the third chapter of his book. It’s Not Hard, It’s Business.

What you will learn in this podcast:

  • How to feed your mind
  • How to reprogram your negative thinking
  • The importance of spending time around positive people who play at a higher level

 Listen on iTunes

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Accelerate Your Business Growth – It’s Not Hard It’s Business 02

02 - Accelerate Your Business Growth

Growing your business can be hard right now. Listen as Gary Furr explains what to focus on in order to help your business thrive.

What you will learn in this podcast:

  • The ten important steps necessary for all business success.
  • That there are no shortcuts.
  • That you don’t have to work harder.

 Listen on iTunes

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Business Doesn’t Have to Be So Hard – It’s Not Hard It’s Business 01

01 - Business Doesn't Have to Be So Hard

Gary Furr reads the first chapter of his book, It’s Not Hard, It’s Business. Listen to learn what steps are important to planning your business in the here and now.

What you will learn in this podcast:

  • You can’t leave your business to chance or luck.
  • What got you to where you were before Covid-19 may not be what will get you to your future success.
  • You need some basic skills to take your business to the next level.

 Listen on iTunes

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Strategic Planning Made Simple

Strategic Planning Made Simple - Webinar

Join the webinar, Strategic Planning Made Simple, on March 25th, 2021 at 4:00pm – 5:00pm Pacific Time (US and Canada) where hosts Gary Furr and Kevin Clouser explain how to make strategic planning less complicated.

Register for the Webinar

What You Will Learn

  • Who uses Strategic Planning?
  • Methods
  • Overcoming the Process
  • Making Simple the Overcomplicated
  • The Role of Financial Reporting

Strategic Planning Made Simple – Hosts

KEVIN P. CLOUSER

Consultant and
Business Development
Representative with NOW CFO
kclouser@nowcfo.com
(503) 753-5998

GARY FURR, MBA

Trusted Advisor and Author of:
It’s Not Hard, It’s Business, Make
Your Banker Happy
, and other published
business management articles
garyfurr@garyfurrconsulting.com
(503) 312-3145

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Bankers and Advisors

Nothing of any great significance is ever accomplished alone. While you are starting out you likely cannot afford to hire a management team, but there is no reason you cannot assemble a team of professionals to advise you when you need them. Once you are established and generating revenue, you can consider putting a management team in place.

As COO of a $40 million company, I was responsible for the finance department as well as all other departments. That is when I learned that you need a good relationship with your banker.  Our banker was essential to our success since business did not always go as planned; yours probably does not always go as planned either. Having an established relationship with your banker before times get tough helps you to navigate the tough times in business.

  1. Bankers as Strategic Partners: There are times in your business where the relationship with your banker will keep you going. Your banker wants you to be successful and they can be a valuable resource to help you achieve that success. They understand business and they understand that business does not always go as planned. Treat your banker as a trusted advisor, not as someone to avoid. Be proactive with your communication with your banker.
  2. Advisors who Have Been There: In addition to building a strong relationship with your banker, I suggest that you also get a business consultant, mentor, or coach. There are a lot of professionals in the consulting and coaching space. My advice is to pick one that has actually managed or been in charge of a growing company, not someone who has been to a two-week coaching program. You cannot learn how to lead and manage a successful business by taking a two-week training series. The most successful consultants and coaches have actually been in the trenches running companies in good times and bad. Look for a professional with a successful track record.
  3. Building Your Advisory Team: In addition to your banker, consultant, and coach, I suggest that you also create a list of professionals that you can turn to for guidance and advice. You should have an attorney, a bookkeeper or accountant, and an insurance agent to serve as advisors for your business. They should be proactively providing you with guidance and advice. Remember, you do not have to go it alone, and you shouldn’t go it alone. Chances are good that you are skilled in your profession, not in the fields of law, accounting, and insurance.

 Learn how to develop a great relationship with your banker. Get my book, Make Your Banker Happy or reach out to us. 503-312-3145

garyfurr@garyfurrconsulting.com

http://www.garyfurrconsulting.com

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Financial Management

The numbers drive everything in your businesses. Without a complete understanding of your numbers, you cannot effectively evaluate how your business is doing. And no, you cannot manage the business from your checkbook, though many business owners try.

I find far too many businesses wait until the end of the year to see how they are doing. By then it is too late to make any changes. This is dangerous, if not deadly, to businesses.

If you want to be a great chef, you must learn the language of cooking—teaspoons, tablespoons, ounces, pinches, etc. If you want to be a great musician, you would need to learn the language of music—chords, sharps, flats, etc.

If you want to be successful in business you need to learn the language of business, which is accounting.

  1. Know Your Numbers: I am not saying you need to be an accountant or have an accounting degree, but you do need some basic accounting knowledge. Doing business without understanding your numbers is a bit like driving a car without instruments. You may think you are going 70 mph when you are only doing 35 mph. Or you think you have a full tank of gas when it is really only a quarter full. They say knowledge is power, and that is certainly true when it comes to your numbers.
  2. P&L, Balance Sheet, Cash Flow: The P&L (profit & loss) or income statement are simply a report of your revenue minus your expenses, which equals profit. Your P&L should be prepared and reviewed no less than monthly. Income statements are like a movie of a period of time in your business; for example, quarter one (Q1), quarter two (Q2), or YTD. It is important to note that the P&L and balance sheet are lagging indicators, and when you get them from your accountant or bookkeeper, the information may be three or four weeks old.

The balance sheet is a snapshot in time and a record of the things you own and what you owe. Having an accurate balance sheet is vital to your business because it allows you to measure profitability.

Cash is the lifeblood of your business and understanding how cash moves in and out of your business is critical. Will your daily operations generate enough cash to keep the business running and repay debt? Business owners often think of net income as cash, but net income at the bottom of the P&L or income statement is not cash but the theory of cash. The P&L does not take into account your debt (principal) payments or owner’s draws on the business. The cash flow projection is the tool to help you see where your cash is going.

3.  Metrics: It has been said that what we measure improves. Utilizing metrics to measure progress will help your business improve and be more profitable. What are your line item expenses as a percentage of revenue? For example, what is COGS as a percentage of revenue? How does it compare to previous years? What is the percentage on a monthly basis? What is each line item as a percentage of gross profit? How is it tracking month to month? By tracking your metrics you are able to ask better questions and make better decisions in your business.

Improve your financial knowledge and improve the success of your business. You can’t run your business form the seat of your pants or from your checkbook. You must understand the numbers in your business. Want to improve your financials in your business?  Give us a call. 503-312-3145

garyfurr@garyfurrconsulting.com

http://www.garyfurrconsulting.com

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